First appeared in 1949, Adidas quickly established itself as a partner of sportsmen and women by taking the judicious bet very early on to offer pairs to the athletes of the 1956 Olympic Games. With this first poker move and rich in pairs that have become indispensable such as Stan Smith, Superstar and Cortez. The brand will meet a dazzling success in the world of hip-hop, thanks in particular to Run-DMC, pure fans of vintage clover and striped joggins, who will create the sound "My Adidas", propelling it to the world rank.
